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Keyword Phrases Strategy: Your potential online buyers search for suppliers like you using 1000s of different phrases. Identifying the right keywords is a critical input to your content marketing strategy. We research 10,000s searches made over the last 12 months to make sure you don't miss keyword phrases that convert.
Niche Segment Research: Which keywords? What gender? What job? How old? Which interests? Answering these questions coupled with your current customer knowledge can help you identify your different online buyer personas.
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